It is important for companies to have excellent marketing strategies because this will transmute them to advance against their competitors and attract more consumers . Marketing strategies integrate the activities convoluted in marketing , sales , advertising , public avocation and networking . these must work together to enhance the union s representation role reinforce the brand strength , and ensure that the company is lucid from the competitors (Pinson , 2008 ,.44 . However , there argon umpteen companies that , in to plow their products or services , tend to exaggerate their tactic and neck across as deceiving the public Companies ar mindful that they be not allowed to misdirect the public and should except deliver hi-fi and factual information regarding their products and services We may free simple enth usiasm or puffery in advertisements , as when a barter claims its products are absolutely the trump out (Rogers 2001 ..318 .
In this case , the companies are and trying to sell their products . No one wants to sell a product by saying that they are not the best in the market . However , there are virtually companies who think that they can shit the public through fictitious advertising . These companies try to deceive people because they believe that this is the lone(prenominal) way in which the public will transact with themOne of the legion(predicate) fields that is affected by false advertising is the health care field . Numerous health insuran! ce companies deceive their clients by imposing hidden fees and surcharges and imposing membership fees that are unnecessary . They do...If you want to get a full essay, gear up it on our website: BestEssayCheap.com
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