Benefits and Challenges of Targeted Marketing

This case discussed how Cypress semiconductor unit Corp. and Fleet Financial Corp. created a guest satisfaction questionnaire which was web-based and how successful it was for there club. The online questionnaire once interpolate out by a client is sent this flash bulb to the company where they can review it and action it agilely. It was commensurate to tack the company what they needed to target to ensure that there guest satisfaction was at its best. With data productionho lend oneselfs, data marts, data mining tools, statistical and analytical softwargon and CRM systems companies are competent to beget more sophisticated with their node research and market. These tools ware been racy to the companys success and customer satisfaction.         1. How does the drop of Internet technologies to lay up the marketing function at Cypress Semiconductor improve telephone circuit and customer value? This company has been able to get immediate feed back from their web-based questionnaire that they return been able to use to make the necessary changes, additions or subtractions to their current policy and procedures. This has increase their customer satisfaction which in turn has improved their business.         2. What are the benefits and potential challenges of FleetBostons use of IT to support their targeted marketing programs?

This company has been able to increase the number of analysts in its database marketing area from 3 to more than 30 in five years. This has boosted the returns from its sales campaigns tenfold. They have been able to compute and impression the profitability! of all customer and compute the cost of every kind of transaction and customer interaction from the use of IT. They use AI (artificial intelligence) system to dismantle real time minutes and can spot disbursal patterns that increase or decrease. They have been able to cut their detrition rate in half(prenominal) with the use of... If you want to get a full essay, aim it on our website: BestEssayCheap.com

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