A Consumers Buyer Behaviour Is Influenced By Four Major Factors; Cultu

A Consumers Buyer Behaviour Is Influenced By Four major(ip)(ip) Factors; Cultu A consumers buyer behaviour is influenced by four major factors; cultural, social, personal, and psychological factors. These factors cause consumers to develop product and brand preferences. Although some of these factors behind non be directly controlled by marketers, understanding of their impact is all important(p) as marketing mix strategies can be certain to appeal to the preferences of the tar arise market. When purchasing any product, a consumer goes by means of a purpose process.

This process consists of up to fiv e stages; occupation recognition, information search, evaluation of alternatives, procure decision and post purchase behavior. The length of this decision process forget vary, ranging from a shorter issue response behavior, to limited problem lick and a to a greater extent comprehensive capacious problem solving. A consumer may not act in isolation in the purchase, but kinda may be influenced by any of s...If you want to get a exuberant essay, order it on our website: BestEssayCheap.com

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